Marketing Planning - Business Productivity Quick Reference Guide
This Permachart covers the fundamentals of Strategic Marketing Planning. Strategic Marketing Planning ensures the organization's marketing mix resources are appropriately allocated to reach and satisfy the intended markets as the organization strives to attain its goals. This planning is critical to Business & Business & Professional Development success because it matches organizational resources and objectives to evolving market opportunities. The strategic marketing plan provides direction for the organization by identifying the organization's Mission (the firm's scope; its customers; markets; products; technology and values) and Goals (the firm's targeted levels of performance).
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| Description | This Permachart covers the fundamentals of Strategic Marketing Planning. Strategic Marketing Planning ensures the organization's marketing mix resources are appropriately allocated to reach and satisfy the intended markets as the organization strives to attain its goals. This planning is critical to Business & Business & Professional Development success because it matches organizational resources and objectives to evolving market opportunities. The strategic marketing plan provides direction for the organization by identifying the organization's Mission (the firm's scope; its customers; markets; products; technology and values) and Goals (the firm's targeted levels of performance). |
