MARKETING PRINCIPLES
 This 3-panel, up-to-date guide explores every facet of the marketing process; word definitions, marketing examples and full-color illustrations fill each jam-packed page.
Topics covered include:Â
• Foundations – Basic ConceptsÂ
• Marketing Strategy & PlansÂ
• Marketing Information SystemsÂ
• Understanding Consumer BehaviorÂ
• Understanding Organizational BuyingÂ
• Market Segmentation, Targeting & PositioningÂ
• Product & Brand StrategyÂ
• Services MarketingÂ
• Distribution & LogisticsÂ
• Promotion DecisionsÂ
• …and more!
| Price | $6.95 |
|---|---|
| Customer Service | Customer ServiceWe're Here To Help Call us anytime during our customer service hours... Monday through Friday - 8:30 am to 4:30 pm (Pacific) Order Questions: TOLL FREE, 800-273-7375 (Outside the U.S. call 818-887-7828). Our Address: 8001 Canoga Avenue Canoga Park, CA 91304 US Phone: 800-275-2665 E-mail: sales@buildersbook.com
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| Description | Â This 3-panel, up-to-date guide explores every facet of the marketing process; word definitions, marketing examples and full-color illustrations fill each jam-packed page.
Topics covered include:Â |
